Twitter makes its first television commercials that aired on the sidelines 400 Nascar race Pocono 2012, yesterday. In ad impressions that also can be seen on YouTube, Twitter promotion Twitter hashtag page shown by example twitter.com/# NASCAR.
If visited, it will redirect to a page on twitter.com/hashtag/nascar. This page contains not only a twit who use hashtag # NASCAR but also almost all the twit Nascar-related, similar to the search results page using the keyword.
AllthingsD writes, this ad to answer what would be done Twitter to get money out of 140 million users. A Total of 7 television commercials made by Twitter, used Twitter to convince advertisers or owners of the brand in order to get the page to specific words. hashtag By purchasing these pages, advertisers will get one page containing the messages associated with the word. This page will help consumers to get information about the brand in a single linimasa.
In his blog post, Twitter revealed that the content displayed in the page that is displayed by using the hashtag combination of algorithms and curatorial process. In the example this curatorial process and Nascar algorithm will help fans enjoy Nascar twit and photos from the other side the race Nascar was not aired on television.
Another attraction is the hashtag page this page can be accessed not only by Twitter users but also by other people without having to have an account and registered on Twitter.
We just wait how effective television advertising to attract brand owners to buy page hashtag.